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‘Standing Firm’ on Rates: How HRA, 12 Oaks Got Creative on Senior Living Concessions

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After a year marked by the highest annual rate increases in recent memory, some senior living sales leaders are wondering if offering concessions hurts or helps the industry’s value proposition

On the one hand, some operators see concessions as a vital tool to secure move-ins and push often-choosy prospective customers over the finish line. On the other hand, some operators are taking a much more selective approach to deploying concessions and incentives as a way to preserve rate integrity at a time when margins are still largely compressed.

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The post ‘Standing Firm’ on Rates: How HRA, 12 Oaks Got Creative on Senior Living Concessions appeared first on Senior Housing News.

Source: For the full article please visit Senior Housing News

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