Senior Living Providers Must Fix a ‘Deteriorated’ Buyer Experience to Reach ‘Hidden Market’

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The senior living industry is in 2023 making great strides to attract the baby boomer generation — but for all of their efforts, operators may be missing the forest for the trees.

We receive a lot of reports and data from companies that serve senior living providers, and it’s rare that any of these reports really capture my attention. But I’ve been thinking a lot about a new report from Roobrik, a company that captures and analyzes data about senior living consumers and prospects. The report shows that older adults researching senior living typically fit into two groups: Those who need help right away, and those who are looking for answers and personalized advice before they take the next step.