In 2024, the senior living industry is on track to finally regain pre-pandemic occupancy levels after years of pandemic hardship. But getting there will require…
Posts published in “Sales & Marketing”
Senior living providers must adapt to a new sales landscape in 2024 where tours and leads may be plentiful, but improving move-ins and conversions remains…
A sizable portion of senior living operators who answered a survey – 49% – expect to spend more on marketing in the next 12 months.…
This content is available through your SHN+ subscription Demand for senior living is high in 2024 – but to attract prospects, operators must work to…
Senior living operators made progress and notched plenty of wins in sales and marketing in 2023. This year, sales leaders with operators including Heritage Senior…
This content is available as part of your SHN+ subscription This economic cycle is going to feel like a “slow-moving train wreck.” Shankh Mitra, CEO…
A new generation of older adults is entering the senior living industry, but operators vying for their business can’t simply rest on their laurels. The…
Former National Basketball Association (NBA) star Lamar Odom’s senior living referral business, Odom Senior Care, has been acquired by ZNest.com, according to a news release…
As the third quarter of 2023 winds down, the internet is still playing an outsized role in the senior living sales process. Operators that cater…
This article is a part of your SHN+ membership Senior living sales leaders in 2023 are building on momentum gained in the second quarter of…
The number of senior living communities that include gender identity and sexual orientation in their anti-discrimination policy shot up in 2022 — but there is…
Senior living marketing leaders are either holding onto or ramping up their marketing budgets in the next 12 months as competition for leads from other…
U.S. News & World Report today released its second-ever “Best Senior Living” ratings list with some new additions and changes. This year, organizers with U.S.…
Senior living sales and marketing have taken on renewed importance as operators look to grow occupancy. But in 2023 with the looming arrival of the…
In 2023, the senior living lease-up process is trending back toward the pre-pandemic normal — and what constitutes a stabilized community is still evolving. Recent…
As operators tweak their portfolios in 2023 with margins in mind, unit mix is among their most crucial considerations. New data from the National Investment…
With each passing year, the tastes of senior living prospects become more sophisticated. Third-party referral companies are evolving and growing to meet those needs. This…
Senior living communities that opened their doors in 2022 experienced lease-up rates similar to those seen before the Covid-19 pandemic, a positive sign that the…
Turnover. Burnout. Margin erosion. In 2023, sales teams must prepare for a long and growing list of new challenges. Exactly how those challenges will play…