Press "Enter" to skip to content

Expansion of Camp Margaritaville RV Parks Should Inspire, Instruct Senior Living Providers

function memberfulTrackingData(parameters) {
const queryString = window.location.search;
const urlParams = new URLSearchParams(queryString);
const utm_source = urlParams.get(‘utm_source’) || “”;
const utm_medium = urlParams.get(‘utm_medium’) || “”;
const utm_campaign = urlParams.get(‘utm_campaign’) || “”;
parameters.pageTitle = document.title;
parameters.utm_source=utm_source;
parameters.utm_medium=utm_medium;
parameters.utm_campaign = utm_campaign;
return parameters;
}

As senior living providers look to the future, I believe they can draw inspiration and lessons from Margaritaville, the company behind Jimmy Buffett-inspired hotels, restaurants and other travel and lifestyle offerings. 

Most obviously, Latitude Margaritaville projects are redefining active adult living. But last week, the company announced an expansion of Camp Margaritaville RV resorts, and this model also is worth closer consideration.

I think the RV play suggests creative directions that senior living companies could take to broaden their reach and appeal for a new generation of consumers. Specifically:

if (!window.AdButler){(function(){var s = document.createElement(“script”); s.async = true; s.type = “text/javascript”;s.src = ‘https://servedbyadbutler.com/app.js’;var n = document.getElementsByTagName(“script”)[0]; n.parentNode.insertBefore(s, n);}());}

var AdButler = AdButler || {}; AdButler.ads = AdButler.ads || [];
var abkw = window.abkw || ”;
var plc335849 = window.plc335849 || 0;
document.write(”);
AdButler.ads.push({handler: function(opt){ AdButler.register(166549, 335849, [600,250], ‘placement_335849_’+opt.place, opt); }, opt: { place: plc335849++, keywords: abkw, domain: ‘servedbyadbutler.com’, click:’CLICK_MACRO_PLACEHOLDER’ }});

Sign up for SHN + to read this exclusive content.

Individual Membership
$400 per year

Purchase

Group
2–5 members
$360 per year*

Purchase

Need more than 5 members? Contact us for more information.

* per member

Already a member?

if (!window.AdButler){(function(){var s = document.createElement(“script”); s.async = true; s.type = “text/javascript”;s.src = ‘https://servedbyadbutler.com/app.js’;var n = document.getElementsByTagName(“script”)[0]; n.parentNode.insertBefore(s, n);}());}

var AdButler = AdButler || {}; AdButler.ads = AdButler.ads || [];
var abkw = window.abkw || ”;
var plc465229 = window.plc465229 || 0;
document.write(”);
AdButler.ads.push({handler: function(opt){ AdButler.register(166549, 465229, [600,250], ‘placement_465229_’+opt.place, opt); }, opt: { place: plc465229++, keywords: abkw, domain: ‘servedbyadbutler.com’, click:’CLICK_MACRO_PLACEHOLDER’ }});

The post Expansion of Camp Margaritaville RV Parks Should Inspire, Instruct Senior Living Providers appeared first on Senior Housing News.

Source: For the full article please visit Senior Housing News

Be First to Comment

    Leave a Reply

    %d bloggers like this: