An Urgent Choice for Senior Living Providers: ‘Self-Disrupt’ or Be Disrupted

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Two senior living leaders have spoken of “self-disruption” in recent weeks.

Bickford Senior Living Executive Vice President Alan Fairbanks used the term during his appearance on the SHN podcast, Transform. And HumanGood CEO John Cochrane gave an entire keynote presentation on the concept at the LeadingAge Illinois conference on May 17.

Cochrane summed up the case for self-disruption this way:

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