Disney’s Storyliving Project Shows What the Senior Living Industry Is Up Against

Last week, the world got a deeper glimpse at Disney’s forthcoming Storyliving concept in California — including its 55+ housing component. Senior living marketers and project planners should be studying the details, if they aren’t already.

At first glance, the master-planned community and all its for-sale homes and bells and whistles seem to have little to do with senior living. And it is doubtful to me that the community will directly compete for senior living residents, including those in California, given the nature of the 55+ product type and its lack of care services.