Senior living communities that opened their doors in 2022 experienced lease-up rates similar to those seen before the Covid-19 pandemic, a positive sign that the…
Posts published in “Sales & Marketing”
Turnover. Burnout. Margin erosion. In 2023, sales teams must prepare for a long and growing list of new challenges. Exactly how those challenges will play…
It was the middle of the night and Priority Life Care CEO Severine Petras couldn’t sleep. With a pandemic still fresh on her mind, she…
This article is a part of your SHN+ membership After a year marked by the highest annual rate increases in recent memory, some senior living…
On December 17, Arrow Senior Living released a video showing residents in communities throughout its portfolio singing “White Christmas.” The viewer travels a narrative arc…
With resident rates on the rise, many operators have emphasized the need to to demonstrate the value of senior living communities as a way to…
On the cusp of a new year, senior living operators are focused on occupancy and margin recovery — and it all starts with sales. The…
Insurance giant Genworth (NYSE: GNW) has teamed with serial entrepreneur Timothy Peck on a startup meant to redefine the way older adults connect with housing,…
Senior living operators have spent over the last two years and change clawing back pre-pandemic occupancy levels, and while that process hasn’t been easy, it…
Senior living nonprofit Lutheran Senior Services (LSS) has hired its first-ever chief experience officer in a move meant to help to elevate its future offerings…
Digital advertising continues to be an important piece of senior living operators’ sales and marketing strategies– but how they are marketing to residents has evolved…
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Senior living operators have long looked for new ways to convey quality and differentiate their communities from their competitors. Now, they have another tool in…
In this week’s exclusive, members-only SHN+ Update, I offer analysis and key takeaways from the book and a conversation I had this week with Baier,…
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As senior living operators continue to rebound from the Covid-19 pandemic, some are taking creative steps to invigorate their marketing or to launch new brands.…
Coming out of the Covid-19 pandemic, senior living operators appear to be once again spending more on advertising to reach prospective residents in new ways.…
Even as senior housing providers increase rates due to rising expenses, operators have yet to face widespread pushback from residents, most of whom continue to…
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Covid-19 brought about radical changes to the senior living sales paradigm — and for most operators, there is no going back, even if the industry…