Insider Account of Brookdale’s Covid Response Holds Lessons for Other Providers

In this week’s exclusive, members-only SHN+ Update, I offer analysis and key takeaways from the book and a conversation I had this week with Baier, including:

— How Brookdale’s “win locally” strategy translates to action at the community level

— Baier found a creative way to recognize team members, at a time when this is key for providers throughout the industry

— Senior living CEOs should consider how to tell their own stories, to put a human face on an industry that needs more personalization

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