Why Active Adult is at a Chaotic Crossroads

function memberfulTrackingData(parameters) {
const queryString = window.location.search;
const urlParams = new URLSearchParams(queryString);
const utm_source = urlParams.get(‘utm_source’) || “”;
const utm_medium = urlParams.get(‘utm_medium’) || “”;
const utm_campaign = urlParams.get(‘utm_campaign’) || “”;
parameters.pageTitle = document.title;
parameters.utm_source=utm_source;
parameters.utm_medium=utm_medium;
parameters.utm_campaign = utm_campaign;
return parameters;
}

In this week’s exclusive, members-only SHN+ Update, I analyze the active adult market and offer key takeaways, including:

• Consumers are already confused about what senior living is, and active adult threatens to add more complication
• On the plus side, active adult innovation is thriving as companies create diverse models
• Maxwell Group’s concept could offer a glimpse of where the product type is headed

The post Why Active Adult is at a Chaotic Crossroads appeared first on Senior Housing News.

Source: For the full article please visit Senior Housing News