Trends in Wellness, Psychographic Data Converge to Shape Senior Living Models

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Based on comments from panelists during two recent webinars, as well as conversations I’ve had in the last few weeks, I believe that two trends are converging in senior living: wellness and psychographics.

Specifically, more senior living owners and operators are gathering and analyzing psychographic data to gain deeper insights into consumers. Savvy organizations will be able to leverage this information to evolve and refine wellness programs and achieve better results, including:

• Increasing resident engagement in wellness

• Enhancing the sales and marketing value of wellness programs

The post Trends in Wellness, Psychographic Data Converge to Shape Senior Living Models appeared first on Senior Housing News.

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