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The Battle for Senior Housing Occupancy is About to Begin

During our recent virtual Sales Summit, Oakmont Senior Living COO Matt Stevenson said something that caught my attention: “When we look in most markets, we’re hovering around 10% to 11% penetration … to fully recover as an industry, we’ve got to get that to 15% levels.”

His point was that, with the vaccine rollout enabling more move-ins, the entire industry is entering a lease-up period at the same time; the competitive environment is already becoming cutthroat, and results are going to be disappointing if providers across the country all are competing to win over the same small slice of the market.

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The post The Battle for Senior Housing Occupancy is About to Begin appeared first on Senior Housing News.

Source: For the full article please visit Senior Housing News

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