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Movers & Shakers: Former MBK Executive Joins Legend Senior Living; Claiborne Senior Living Adds CFO

Legend Senior Living welcomes new senior VP

Former MBK Senior Living Vice President of Sales and Marketing Christy Van Der Westhuizen recently announced her move to Legend Senior Living.

She joins the Legend team as senior vice president of sales and marketing. In a message posted on Linkedin, Van Der Westhuizen reflected on her time with MBK.

“I could not have accomplished this without the support of my colleagues at MBK Senior Living,” Van Der Westhuizen wrote. “It was an honor to learn from you all, and I will carry that knowledge with me into the next phase of my career.”

Van Der Westhuizen has had an extensive career in senior living sales, having worked for MBK for three years and previously for Integral Senior Living as regional director of sales and marketing between 2014 and 2019.

Claiborne Senior Living adds new CFO

Former Harmony Senior Services Chief Financial Officer Gloria M. Holland is now the CFO for Claiborne Senior Living, according to a Linkedin update.

Holland worked as CFO with Harmony Senior Services between October of 2020 and August of this year before accepting the Claiborne position. Prior to her recent roles with Harmony and Claiborne, Holland worked as Vice President of Finance at Capital Senior Living for over 16 years, having started in 2004.

Caspar.AI adds Caremerge Co-founder to board of advisors

Co-founder and Chief Technology Officer of Caremerge Fahad Aziz has joined Caspar.AI’s Board of Advisors.

Fahad brings years of experience to the board, having spent a great deal of time building products within the senior living industry.

In June, VoiceFriend acquired Caremerge’s resident and family engagement platform and rebranded the effort to Icon. More than 500 senior living communities rely on Icon’s engagement platform.

Radiant Senior Living promotes staff to marketing VP position

Radiant Senior Living recently promoted Jenni Bost to vice president of marketing.

Bost will oversee marketing efforts for the company’s 14 communities across five states, and she previously worked as director of brand development.

Bost joined Radiant Senior Living in 2013 as the company’s social media and marketing specialist.

Sentrics hires CEO

Senior living technology provider Sentrics recently hired Peter Bailey as chief executive officer.

Prior to joining the tech firm, Bailey was the executive vice chairman of the board of Consensus Health and the CEO of Continuum Health. He also held various leadership roles at GE and GE Healthcare and was a consultant at McKinsey & Company.

Bailey succeeds Darin LeGrange, who started with Centrics in 2018. LeGrange will remain an advisor to the board of directors.

SageLife adds marketing executive

Senior living management company SageLife recently announced the hiring of Jessica Fogg as vice president of marketing and sales.

Fogg will lead all strategic marketing and sales functions across SageLife communities.

She brings more than 29 years of experience to the role, having previously worked as senior vice president of sales and marketing for Solvere Living and Lutheran Social Ministries of New Jersey. Earlier in her career, Fogg also held senior-level positions with Springpoint Senior Living, Life Care Services, and Senior Living Properties.

Pegasus Senior Living community adds director

Ridgmar Place, an IL community managed by Pegasus Senior Living in Fort Worth, Texas, recently welcomed Joy Pepper as its new executive director.

Joy brings decades of experience to her new role, having started a career in senior living starting in 1978.

Emerald Communities hires executive to dual VP and CFO role

Nonprofit senior living provider Emerald Communities announced the recent hiring of Diana Jamison to serve as vice president and chief financial officer for the organization.

Jamison will work with both of the company’s flagship properties, Heron’s Key and Emerald Heights, to plan a strategic budget while managing aspects of finance, accounting and information technology.

She brings nearly two decades of nonprofit senior living experience to her new roles. During that time, she led finance and accounting teams to achieve strategic goals and financial targets.

BRIDGE Housing brings on executive VP, development lead

California-based affordable housing and nonprofit developer BRIDGE Housing recently added Sierra Atilano as executive vice president and head of development in southern California.

Atilano will be responsible for the direction and oversight of the company’s real estate development activities while providing day-to-day leadership in southern California.

During her career of development, Atilano has developed more than 3,130 apartments in 17 cities across three states and one million square-feet of commercial retail space.

Atilano recently served as CEO of Skid Row Housing Trust and started her career with real estate investment trust (REIT) Lincoln Property Company. She also previously worked for multiple family-owned developers including Cal-American, Korda Construction and Miller Family Companies.

Health Dimensions Group adds marketing, sales regional director

Health Dimensions Group, a long-term senior living management and consulting firm, recently hired Anne Hoeksema as senior regional director of sales and marketing.

Hoeksema brings 15 years of experience from the health care industry to her new role where she will develop and oversee sales and marketing initiatives across the company’s portfolio. The organization provides management and oversight for 47 senior living and care communities in seven states.

The post Movers & Shakers: Former MBK Executive Joins Legend Senior Living; Claiborne Senior Living Adds CFO appeared first on Senior Housing News.

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