Market Heats Up as Senior Living Referral Companies Seek Reinvention, Better Operator Relations

With each passing year, the tastes of senior living prospects become more sophisticated. Third-party referral companies are evolving and growing to meet those needs.

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Whether through launching a new company or bolstering existing efforts, senior living referral companies including A Place For Mom, Caring.com are ramping up their investments and switching up their strategies as the marketplace rapidly shifts. Other smaller companies, like newly launched Referah, are retooling the senior living referral process with operators in mind.