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How Consumers’ Poor Perceptions of Senior Living Point Toward Needed Innovations

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Senior living is a luxury good that nobody aspires to own.

I’ve been thinking about this statement from former Welltower CEO Tom DeRosa in light of recently released data, as well as conversations that occurred at our recent Senior Housing News WELLNESS event in Atlanta.

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The post How Consumers’ Poor Perceptions of Senior Living Point Toward Needed Innovations appeared first on Senior Housing News.

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