‘A Real Product for the Boomers’: How Operators Are Evolving for Senior Living’s Next Generation

For years, the senior living industry has prepared to meet the needs of the incoming boomers en masse — and yet, the generation’s exact preferences and desires have seemed stubbornly opaque.

But a new report released last month by the American Seniors Housing Association (ASHA) and conducted by the ProMatura Group offered a clear window into boomers’ desired services, amenities and lifestyle options.