This article is part of your SHN+ subscription During last week’s Q2 2023 earnings call, Brookdale Senior Living (NYSE: BKD) CEO Cindy Baier characterized the…
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For years, the senior living industry has prepared to meet the needs of the incoming boomers en masse — and yet, the generation’s exact preferences…
Consumer sentiment for senior housing overall has grown more positive as providers prove they can create safe environments for residents. But that sentiment is bifurcated.…
Prospective residents and their loved ones largely have not soured on the idea of moving into a senior living community despite Covid-19, although the pandemic…
Assisted living communities that foster a sense of camaraderie are viewed by residents as offering a greater quality of life. High marks on camaraderie also…