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Webinar: Digital Marketing Strategies to Attract Seniors Housing Residents

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How can senior living communities make moving in more enticing? That’s the question that the latest Seniors Housing Business webinar sought to answer with the Aug. 24 presentation “A Marketer, an Operator, and a Senior Walk into a Webinar: Digital Marketing Strategies to Attract Seniors Housing Residents,” sponsored by Conversion Logix.

This hour-long discussion provided a mix of strategies and answers for the following questions and more:

  • How do older adults view the move to senior living and why do they put it off?
  • How can digital marketing strategies promote community living as a positive solution?
  • How can marketers tailor their campaigns to different audiences in senior living?
  • How operators can leverage data and insights to make smarter marketing decisions?

Expert panelists, video interviews from seniors, information about how seniors and their families are finding information, polls and a wealth of data make this webinar a can’t-miss look into digital and traditional marketing tactics for senior living.

Register to watch the webinar here. Listen to hear what seniors have to say about what interests them in senior living communities at the links below:


  • Julie Podewitz, Grow Your Occupancy (moderator)
  • Jeff Gronemeyer, Conversion Logix
  • Christy Van Der Westhuizen, MBK Senior Living
  • Matt Valley, Seniors Housing Business

This webinar is sponsored by Conversion Logix. Conversion Logix is a marketing and technology company dedicated to generating leads, appointments, and sales for multifamily housing operators. For more information visit,

Listen to hear marketers and operators can make senior living community more enticing and how to best use their marketing budgets. See what data can reveal about how to best talk to seniors and their families throughout their journey to find a new community.

For more information on the seniors housing industry, subscribe to the weekly Seniors Housing Business newsletter or the bi-monthly magazine. To listen to past Seniors Housing webinars, click here.

The post Webinar: Digital Marketing Strategies to Attract Seniors Housing Residents appeared first on Seniors Housing Business.

Source: Senior Housing Business

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