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Trilogy Enters First New State in 17 Years, With More Growth Planned in Wisconsin

By Amy Stulick

Trilogy Health Services is expanding into the state of Wisconsin with the management of two new communities, marking its first expansion into a new state in 17 years.

The newly managed properties – Sun Prairie Senior Living and Waunakee Valley Senior Living – both offer senior living and post-acute services. Both also offer assisted living, and Waunakee has an independent living component.

Trilogy CEO Leigh Ann Barney told Senior Housing News that Wisconsin was a natural addition to the company’s current footprint in Kentucky, Indiana, Ohio and Michigan, given its close proximity and similar demographics.

“The opportunity came up to manage these two facilities, and it presented the right opportunity for us versus other things that we looked at over the years,” Barney told SHN. “We can put our foot forward and learn more about how things operate in Wisconsin, and to let people learn about us.”

Looking ahead, she added that the company will continue to grow in The Badger State and that there are plenty of opportunities to do so.

Louisville, Kentucky.-based Trilogy currently operates 130 campuses across Indiana, Michigan and Ohio, along with Kentucky and now Wisconsin. The majority of the company’s communities offer a continuum of care.

The last time Trilogy added a state to its footprint was in 2006 with a property in Michigan, according to COO Todd Mehaffey.

“This is going to be a lot of fun – and a big challenge,” Mehaffey told SHN sister site Skilled Nursing News. “We’re looking at building out new campuses in the state of Wisconsin. That is quite a big undertaking for us.”

The team at Trilogy, with an unnamed partner, planned to acquire management rights and contracts for the campuses in Wisconsin before purchasing beds and land to build “true Trilogy prototype buildings,” said Mehaffey.

Trilogy’s goal is to keep its campuses in the Midwest, Mehaffey said – no flyover states. The corporate team doesn’t want staff driving more than a day to get where they need to go. Trilogy has had the opportunity to break into states further south or west, but declined.

The operator’s strength lies in being centrally located, being able to leverage its divisional footprint.

“It’s a great state, the reimbursement structure, the economics of the state work well for us, and they’re contiguous,” he added. “The Midwest is kind of our sweet spot.”

The expansion comes as Trilogy builds out its clinical capabilities, most recently with the appointment of its first-ever chief medical officer, Dr. Andrew McNamara.

Multi-year efforts, with the pandemic acting as a “springboard” of sorts to enhance clinical care and keep residents out of the hospital, will also be rewarded by value-based care frameworks steadily increasing in the skilled nursing space.

Tim Regan contributed reporting to this article.

The post Trilogy Enters First New State in 17 Years, With More Growth Planned in Wisconsin appeared first on Senior Housing News.

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