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Transform Podcast #64: Chris Belford of Sinceri Senior Living

With a new name and a significantly larger portfolio in recent months, Sinceri Senior Living has had a big year in 2021.

The Vancouver, Washington-based operator rebranded from JEA Senior Living to reflect a new and growing focus on product types beyond memory care, and recently the company grew even further by taking over 21 properties managed by soon-to-close Eclipse Senior Living for Ventas. This all fits into Sinceri CEO Chris Belford’s plan to remake Sinceri into a mid-sized senior living operator.

In this episode of Transform, learn:

  • How Sinceri is moving beyond memory care and into independent living and assisted living
  • How the operator is growing with Ventas and other partners
  • What Belford learned during his days as a REIT executive and how he applies those lessons at Sinceri
  • When Belford believes historic staffing headwinds might lessen

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The post Transform Podcast #64: Chris Belford of Sinceri Senior Living appeared first on Senior Housing News.

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