The New Senior Living Consumer: Richer Data Brings Marketing, Design, Operations Into Focus

function memberfulTrackingData(parameters) {
const queryString = window.location.search;
const urlParams = new URLSearchParams(queryString);
const utm_source = urlParams.get(‘utm_source’) || “”;
const utm_medium = urlParams.get(‘utm_medium’) || “”;
const utm_campaign = urlParams.get(‘utm_campaign’) || “”;
parameters.pageTitle = document.title;
parameters.utm_source=utm_source;
parameters.utm_medium=utm_medium;
parameters.utm_campaign = utm_campaign;
return parameters;
}

Determining if a market or site is feasible for a business can often be an imprecise science.

Demographic studies identify overarching trends within an area such as population, generational breakdowns, household sizes, education and income levels, housing stock, and more.

Many companies, however, dive deeper into data to determine intangibles within a target demographic: values, lifestyle choices, interests, opinions, and personalities.

The post The New Senior Living Consumer: Richer Data Brings Marketing, Design, Operations Into Focus appeared first on Senior Housing News.

Source: For the full article please visit Senior Housing News