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SHN+ Report: WelltowerLIVING’s Active Adult and Middle Market Strategy

With the always-expanding need for middle-market rental options, any new initiative is newsworthy. So in February 2020 when Welltower (NYSE: WELL) announced welltowerLIVING—a new brand providing affordable 55+ active adult rental apartments with rents starting at about $1,000—the market took notice.

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letter-spacing: 0.1rem;
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.pricing-table .card .price span {
font-size: 1.8rem;
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.pricing-table .card .price .yearly{
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color: rgba(255, 255, 255, 0.06);
font-size: 9.5rem;
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bottom: 15%;
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transition: all 1s ease-in-out;
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font-size: 1.3rem;
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font-size: 1.3rem;
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right: 100%;
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transform: translate(-50%, -50%);
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transform: translate(0%, -50%);
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right: -50%;
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}
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text-transform: capitalize;
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.pricing-table .card .details li {
margin: 15px 0px;
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}
.pricing-table .card.members .details li {
margin: 15px 0px;
color:#133d55;
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.pricing-table .card .buy-button {
cursor: pointer;
position: absolute;
width: 250px;
height: 180px;
background: #EBF8FF;
border-radius: 15%;
right: -43%;
bottom: -37%;
-webkit-transition: all 0.4s ease-in-out;
transition: all 0.4s ease-in-out;
}
.pricing-table .card .buy-button h3 {
text-shadow: 0 0 0;
text-decoration: none;
color: #fff;
position: absolute;
left: 8%;
top: 10%;
color: #333745;
font-size: 1.2rem;
-webkit-transition: all 0.4s ease-in-out;
transition: all 0.4s ease-in-out;
text-transform: uppercase;
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.pricing-table .card:hover {
-webkit-transform: scale(1.02);
transform: scale(1.02);
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.pricing-table .card:hover .price::before {
-webkit-animation: text-hover 1s ease-in-out infinite normal;
animation: text-hover 1s ease-in-out infinite normal;
}
.pricing-table .card:hover .plan::before {
right: 90%;
}
.pricing-table .card:hover .plan::after {
right: -50%;
}
.pricing-table .card.members:hover .plan::after {
right: -38%;
}
.pricing-table .card:hover .buy-button {
width: 100%;
right: 0%;
border-radius: 0%;
}
.pricing-table .card:hover .buy-button h3 {
left: 50%;
-webkit-transform: translate(-50%, 0%);
transform: translate(-50%, 0%);
}

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.pricing-section{
display:flex;
flex-direction:row;
margin-bottom:30px;
justify-content: space-between;
align-items: flex-start;
}
.intro_container{
display:flex;
flex-direction:row;
padding-right:50px;
margin-bottom:75px;
/* margin-top:50px;*/
}
.image{
flex:1;
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.image > img{
max-width:600px;
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.text_holder{
flex:1;
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.text_holder > h3{
font-size: 28px;
line-height:35px;
font-weight:400;
margin-bottom:60px;
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font-size:18px;
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font-weight:400;
font-family:’freight-sans-pro’, sans-serif;
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width:600px;
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.pricing-table .card.individual .price {
font-size: 8.5rem;
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z-index: 2;
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.pricing-table .card.members .price {
font-size: 8.5rem;
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z-index: 2;
color: #ffffff;
}
.pricing-table .card .buy-button {
cursor: pointer;
position: absolute;
width: 250px;
height: 180px;
background: #EBF8FF;
border-radius: 15%;
right: -17%;
bottom: -38%;
-webkit-transition: all 0.4s ease-in-out;
transition: all 0.4s ease-in-out;
}
body.page .entry-header.with-featured-image {
padding: 12rem 0;
background-position: center center;
background-size: cover;
margin-top:0px;
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background-position: center center;
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width:350px;
margin-right:0px;
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.pricing-table .card.individual .price {
font-size: 6.5rem;
line-height: 1;
position: relative;
/* margin: 10px 0px 20px; */
z-index: 2;
color: #ffffff;
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.pricing-table .card.members .price {
font-size: 6.5rem;
line-height: 1;
position: relative;
/* margin: 10px 0px 20px; */
z-index: 2;
color: #ffffff;
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@media screen and (max-width:375px){
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background-position: center center;
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.headline{
font-size: 40px;
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The post SHN+ Report: WelltowerLIVING’s Active Adult and Middle Market Strategy appeared first on Senior Housing News.

Source: For the full article please visit Senior Housing News

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