Recovery Still ‘Not a Given’ Even as Senior Living Demand Accelerates

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Spurred by steady occupancy gains and favorable supply and demographic trends, senior living operators nationwide agree that senior living demand will explode in the years to come — but capturing that demand is far from a sure thing.

As the boomers loom large over senior living in 2023, operators cannot wait for customers to come to them. They instead need to be well-positioned, with proper leadership and frontline teams in place to capitalize on the influx of new older adults moving into communities. Without diligence in managing expenses, improving labor and refining resident care and services, operators may miss out on the steady recovery happening across the country, even if demand skyrockets.