Three big names in senior housing finance — Hunt Real Estate Capital, Lancaster Pollard and RED Capital Group — now are unified under a single brand name, Lument.
The three firms were acquired individually by ORIX USA, a division of international financial services group ORIX Corporation. ORIX took full ownership of RED in 2016; acquired Lancaster Pollard in 2017; and added Hunt in 2019.
Creating a unified brand was part of the plan as the three firms integrated under the ORIX umbrella, James Flynn, CEO of the unified entity, told Senior Housing News in January 2020.
“We want to be viewed by our clients as partners and not simply a vendor or lender — we really want to be their partner in providing them with advisory services and lending opportunities and other capital solutions, both corporately and on a transaction basis,” he said. “I can assure you that will be a centerpiece of the overall brand and messaging for the market.”
Lancaster Pollard, Hunt and RED Capital were all major senior housing lenders individually, and now Lument is the largest FHA lender to the senior housing industry and is a top-three senior housing lender overall, as well as being a top-10 non-bank multifamily lender.
The brand name Lument was selected due to its associations with light and energy — important attributes given current uncertainties, Flynn said in a press release announcing the new brand.
“The compelling factor that led us to bring these companies together was their shared commitment to building relationships and driving their clients’ success,” said Terry Suzuki, president and CEO of ORIX Corporation USA. “As Lument, we can draw on the strength of our combined platforms and the depth of ORIX’s balance sheet to make that personal service more powerful than ever.”
Lument has continued to expand its portfolio even in the midst of the Covid-19 pandemic, the firm noted in its Tuesday press release. A recently announced transaction is the $33 million Fannie Mae refinance of The Plaza at Punchbowl, a senior housing community in Honolulu.
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