NIC Chief Economist Mace to Step Back From Longtime Role

NIC Chief Economist Beth Maceis stepping back from her longtime post, but she isn’t going far.

Mace is on June 21 transitioning to the role of consultant and special advisor, the National Investment Center for Seniors Housing & Care (NIC) announced Wednesday.

“I’m at the point in my life that I am ready to slow down and step back a little bit from my professional responsibilities,” Mace told Senior Housing News.

Mace is well-known in the senior living industry for her time not only as an economist and researcher but also for leading discussions on stage at NIC’s two annual conferences and hosting frequent webinars. Over the years, she has helped call attention to senior living’s biggest challenges and opportunities and thus has had an outsized impact on how the industry has evolved over the last decade.

Mace’s next role will be as a consultant and advisor, following the footsteps of NIC co-founder and industry innovator Bob Kramer, who also moved into an advisory position with the organization immediately after stepping back from his leadership role in 2017. Kramer later went on to found Nexus Insights, a “think tank” focused on senior living innovation. .

Mace will play a part in finding her successor who may not join the company under the title of chief economist, but rather the director of research and analytics.

And while Mace is taking a step back, her work will look similar to the way it always has.

“I’m going to focus on what’s going on with the economy and capital markets and what the impact of that is on the senior housing and care industry, which is pretty much what I was hired to do a long time ago,” Mace said.

Specifically, Mace will pull back on roles such as hosting webinars while keeping her thumb on the pulse of the broader industry. But she will remain on the sidelines of the senior living industry, watching and analyzing.

“I’m still around for [the media] to call and talk about the economy and capital markets and all of that,” Mace said.

Mace, who joined NIC in 2014, is notably proud of her work on the middle market including her 2019 “Forgotten Middle” study shedding light on the middle-market senior housing challenges facing the industry. The study was later updated in 2022.

She also assisted in creating and growing the first market fundamentals database for senior living in the U.S.

“It’s been really exciting to watch it grow into an acceptable institutional investment asset class,” Mace said. “I’m really proud that I’ve participated in improving its transparency.”

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