When the owner and principal dealer at Bowditch Ford passed away unexpectedly in 2018, his son inherited more than the dealership – he inherited his father’s unfinished senior living renovation project.
“I had a choice to make,” Casey Rosinski told Senior Housing News. “Do I finish? Or do I sell it?”
Five years later, Rosinksi is taking the final steps toward a much-anticipated opening of a 49-unit luxury assisted living community in his hometown of Newport News in a move that signals his entry into senior living.
The community is managed by Embassy Healthcare Services, a Beachwood, Ohio-based operator with 43 locations with various combinations of IL, AL, skilled nursing, rehabilitation and long-term care.
Embassy started in skilled nursing, but has in recent years expanded to own and/or operate about 10 communities with assisted living, with an AL community under construction in North Carolina.
The community in Newport News, dubbed The Regent, is Embassy’s first step into the Virginia market. And for Rosinsky, it’s his first step into the world of senior living — but potentially not his last as he mulls growing in the business further.
Finishing the project after the loss of his father and the Covid-19 pandemic “allows me to fulfill my father’s dream of opening this facility,” Rosinksi said. “And once I’m able to close this chapter … I am eager to do something more.”
New community a long time coming
Rosinski said he has been watching the Regent project happen seemingly in slow motion for nearly six years now. But the surrounding Newport News community’s relationship with the original building dates back far longer.
Before selling cars, Rosinki’s father ran a funeral home in New England. Rosinki worked as a pallbearer on the weekends. In the 90s, Rosinki’s father moved to the Newport News area and immediately took over a family Ford dealership that didn’t have a clear succession plan. Rosinski followed suit ten years later.
Rosinki’s footsteps into the senior living industry came in 2018 when he bought a vacant building at 741 Thimble Shoals Blvd in Newport News. The three-story building became vacant at the end of 2012 when ProPlusCare Inc. announced it was closing the 43-unit assisted living community that was then called Governors Inn.
Rosinksi said his father had initially set out to create a community that was unique, with high-end finishes and crafted materials used in the construction. And that is what he followed through with when he inherited the project later on.
“We didn’t cheap out on things,” Rosinksi said.
The community, which is slated to open in a matter of days, features 49 assisted living units ranging between 800 square feet to 1,100 square feet. They are designed to offer a separate living space and dining space near the kitchen with a separate private bedroom and private bathroom.
Nine “king suites” on the first floor also come with access to a private patio that opens to the parking lot allowing residents to park and walk into their unit.
In the common areas, residents will have access to common areas that include a wellness section complete with a fitness center and a salon/spa so “you can go work out and then relax to get your hair and nails done,” Rosinksi said.
The senior Rosinksi’s vision for flare and history is well-preserved in the community. For example, the mailroom has marble floors and a refinished vintage mailbox “that my dad found and bought. It’s painted to match the custom mailroom,” Rosinksi said.
In addition to the vintage mailbox, the community has a porte-cochere that sits on Roman-style columns with a gated entry guarded by bronze lion statues.
Inside, the community has fine-dining and an English-style pub with an interior design matching a wooden bar shipped to the U.S. from a pub in England.
One of the first steps was finding an operating partner. After scouring the country to find the right operator and interviewing close to 20 companies, Rosinski landed on Embassy.
Embassy Healthcare Owner Goerge Repchickwas hands-on in the design of the renovation, emphasizing how important the flow of the building was. But with the building all but done, Repchick and his staff will get to the business of operating the building, beginning with lease-up.
The lease-up goal is about four to six resident move-ins per month and targeted resident rates of between $5,500 and $6,000 per month, according to Embassy Chief Operating Officer, Prentice Thompson.
Looking ahead, Rosinki said he is “eager to do something more” in the industry, and plans to work with Embassy on future projects.
“We want to have a big ribbon cutting for the building,” Rosinski said. “It’s been a long time coming and I think everybody in the community is waiting for the day that we open our doors. There’s been a lot of hype and a lot of excitement around it.”
The post New Senior Living Entrant Gains Industry Foothold With Inherited Luxury Community appeared first on Senior Housing News.
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