Inside the Senior Living Industry’s Pivot from Concessions to Aggression on Rates

function memberfulTrackingData(parameters) {
const queryString = window.location.search;
const urlParams = new URLSearchParams(queryString);
const utm_source = urlParams.get(‘utm_source’) || “”;
const utm_medium = urlParams.get(‘utm_medium’) || “”;
const utm_campaign = urlParams.get(‘utm_campaign’) || “”;
parameters.pageTitle = document.title;
parameters.utm_source=utm_source;
parameters.utm_medium=utm_medium;
parameters.utm_campaign = utm_campaign;
return parameters;
}

As 2022 approaches, senior living providers are setting their annual rental rate increases — and many are going big.

I’ve heard that message repeatedly during the past week, first in sessions and conversations at the NIC conference in Houston, and then in quarterly earnings calls.

It’s a notable turnaround from this time last year, when providers were turning to rent concessions in their early efforts to rebuild occupancy lost during the pandemic.

The post Inside the Senior Living Industry’s Pivot from Concessions to Aggression on Rates appeared first on Senior Housing News.

Source: For the full article please visit Senior Housing News