Inside the Art vs. Science of Setting Senior Living Rental Rates

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The senior living industry is gearing up for yet another year of sizable rate growth, representing the third significant increase since the start of the pandemic in 2020. But this time is different, as we reported this week.

Senior living residents and their families have already endured two years of rate increases, in some cases equaling 10% or higher. Industry sentiment in 2023 has shifted to a belief that steep resident rate increases could indeed imperil occupancy growth — and therefore margin gains — in the new year ahead.