KANSAS CITY, Mo. — GlynnDevins, a Kansas City-based marketing firm specializing in seniors housing, has acquired fellow seniors housing marketing firm Bluespire.
This is the second marketing and technology company GlynnDevins has acquired in the past four months, following the October purchase of Linkmedia360.
“Our clients demand smarter, more efficient methods to support lead generation and sales strategies,” says Chris Egan, GlynnDevins president and CEO. “As we diversify our business by serving core industries within our growth model, we will continue to explore and assess opportunities to advance our position as a data and technology marketing leader.”
Founded in 1983, Bluespire has focused exclusively on complex, highly regulated and compliance-driven industries of senior living, finance and healthcare. The company’s proprietary platform includes digital marketing strategies, brand messaging and lead generation. Murad Velani, Bluespire president and CEO, will integrate the company’s services with GlynnDevins’ marketing and technology offerings.
“Clients demand a measurable return on their marketing investment and moving the dial on their business outcomes,” says Velani. “The merging of our companies’ technology platforms and experienced professionals will accelerate the ability to serve our collective clients with innovative solutions at scale.”
Bluespire has office locations in Minneapolis, Minnesota, and Hartford, Connecticut. The company will now be branded as “Bluespire – a GlynnDevins company.”
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