Discovery Senior Living’s growth is continuing with the launch of a regional management company dedicated to overseeing communities in the Midwest.
The new management company, LakeHouse Senior Living, is establishing a foothold for Bonita Springs, Florida-based Discovery’s communities across Indiana, Illinois, Michigan, Ohio, Pennsylvania and Wisconsin. The launch was executed with the new company now managing numerous communities, along with folding in existing properties in the region.
“This addition represents the continuation in our multi-year strategic efforts to marry the best of customized local community management with the support of a robust and sophisticated business process curated at the parent company level,” CEO Richard Hutichinson said in a news release announcing the new brand.
As its own entity, LakeHouse will operate as a local management company with a full executive team and benefit from being connected with Discovery’s Florida headquarters for additional support.
Brad Poterack was appointed chief operating officer (COO) and brings nearly three decades of experience to the role. He most recently served as senior vice president of operations for Enlivant beginning in 2019.
It’s currently unclear if any of the properties in the Midwest portfolio for LakeHouse are Enlivant properties, as Discovery was one of the operators named as suitors for the disbanded portfolio.
Discovery has nearly 300 communities in its growing portfolio.
Representatives for Discovery could not immediately be reached for comment.
Earlier this year, Discovery underwent a recapitalization with Lee Equity and Coastwood, effectively joining Integral Senior Living to Discovery’s hip. The recap harkens back to a similar effort by Lee Equity in supporting Aimbridge Hospitality that helped transform the company into the nation’s largest independent hotel management companies. Discovery’s drumbeat for growth has been on a steady pace since early 2022, as reported by Senior Housing News.
Bringing ISL and Discovery together in effect creates the fifth-largest operator in the country with 27,000 units managed across 36 states. Discovery acts as a parent company to ISL and supports operations in the same way it does its other brands, including Discovery Management Group, Morada Senior Living and TerraBella Senior Living.
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