‘Deconstructed Senior Living’ Booms, Challenges Active Adult Model

function memberfulTrackingData(parameters) {
const queryString = window.location.search;
const urlParams = new URLSearchParams(queryString);
const utm_source = urlParams.get(‘utm_source’) || “”;
const utm_medium = urlParams.get(‘utm_medium’) || “”;
const utm_campaign = urlParams.get(‘utm_campaign’) || “”;
parameters.pageTitle = document.title;
parameters.utm_source=utm_source;
parameters.utm_medium=utm_medium;
parameters.utm_campaign = utm_campaign;
return parameters;
}

UpsideHom — which offers what it calls “deconstructed senior living” — recently announced plans to expand to 100 new markets by the end of 2022.

And UpsideHom is not the only business of its kind, with Appanage being another example of a company that does not own real estate or operate senior living communities, but connects older adults with suitable housing options and services, typically in existing multifamily properties.

Senior housing operators might be inclined to write companies like these off as competitors. After all, these companies don’t have the market share or resources that senior housing operators do, nor do they have experience directly caring for older adults and their families at scale.

The post ‘Deconstructed Senior Living’ Booms, Challenges Active Adult Model appeared first on Senior Housing News.

Source: For the full article please visit Senior Housing News