Date: February 27, 2019
Time: 1:00 PM – 2:00 PM CST
Throughout the past two decades in Seniors Housing, the industry has typically focused on a real-estate driven transactional sales process, driven from product and service differentiation. Our consumers (adult children and prospective residents) are hungry for information and more detail about how to make the decision to leave their home, leading to the rise of paid referral services and the increase in marketing budgets as companies “fight” for “more leads”.
In this upcoming Webinar, participants can join an engaging discussion with industry leaders to learn about the best practices for creating a sales and marketing process that is consumer driven and aligns with a senior housing company’s mission and vision.
Key Learning Points:
- Learn which sales and marketing metrics drive results and how to measure them
- Clearly understand the difference between a consumer or resident-driven sales culture and a transactional product approach
- Identify the immediate steps to take in order to differentiate your sales culture and process
- Understand how to evaluate and audit your current approach
The post Changing the Senior Living Sales Approach: A Consumer-Centric View appeared first on Senior Housing News.
Source: Senior Housing News