Atlas Senior Living Co-Founder: Margins ‘Balancing Act’ Necessitates Another Big Year for Rent Growth

This article is a part of your SHN+ subscription

The senior living industry has made great strides to regain margins lost during the pandemic over the last three years, and rate growth has been among operators’ primary tools for doing so.

Although many senior living companies are still mulling how much to raise rates in the year ahead, Atlas Senior Living Co-Founder and President Scott Goldberg believes another year of between 8% and 10% rent growth will be necessary to stay on the offensive with regard to margins.