Amy Alvarado-Plank, director of sales and marketing for Legacy Pointe at UCF, knew she had a problem. Lunch and learn events were a key sales…
Posts published in “Sales & Marketing”
As the Covid-19 pandemic continues to disrupt all facets of the senior care industry, providers can take solace in knowing that consumers are still seeking…
Senior housing properties that are majority independent living were offering initial discounts equivalent to 1.1 months of rent on an annualized basis as of September…
Thanks in large part to dynamic pricing that took effect over the summer, Sabra Health Care REIT (Nasdaq: SBRA) just posted best-ever quarterly revenue and…
A Place for Mom’s new CEO, Larry Kutscher, is working to reinvent the company within two years, including by redefining its relationship with senior living…
Mather LifeWays is now known simply as Mather. The Evanston, Illinois-based senior living nonprofit officially dropped “LifeWays” from its name and introduced a new logo…
It’s never been easier to put your company in front of thousands of senior housing and senior living industry executives and professionals. Whether you want…
Life Care Services is seeing better occupancy and increased move-ins after refocusing its sales culture last year. The management arm of Des Moines, Iowa-based LCS…
The team at Senior Housing News would like to get your input for the 2019 Reader Survey. All responses gathered shall remain confidential and your…
Arrow Senior Living is scaling up in the Midwest, differentiating itself with a sales approach to drive earlier move-ins and longer lengths of stay. “Although…
Like many adult children, Kent Lewis had a frustrating time researching senior care options when his father suffered a minor stroke a couple years ago.…
With shiny new supply flooding various markets around the country, senior living communities must make a good first impression on prospective residents, or they will…
Senior housing is at an inflection point, and providers that are in denial about this likely won’t survive as the industry enters its next phase.…