As they seek to build back occupancy lost during the pandemic, senior living providers across the United States will have to work closely with all…
Posts published in “Sales & Marketing”
Senior living sales and marketing teams struggled mightily in 2020, but the ongoing vaccination effort is a ray of hope that occupancy will stabilize and…
Covid-19 forced senior living sales and marketing teams to prioritize the health care component of communities, placing a premium on keeping residents safe and providing…
Senior living providers rapidly shifted to digital marketing and sales in the midst of Covid-19. Now, they are building on their digital strategies for 2021…
Co-operative senior housing is weathering the pressures brought on by Covid-19 that are straining resources and operations across the greater industry. Sales of co-operative senior…
“Last year, we thought that the 2020s would be a transformative decade — what an understatement. 2021 will set forth a new era in health…
While many providers struggled at the outset of the Covid-19 pandemic to maintain leads and move-ins, they have since pivoted to new strategies — mostly…
In the first quarter of 2020, Vitality Living’s Facebook presence had a total of 11,000 impressions. As Covid-19 gripped the United States, however, the Brentwood,…
Move-in numbers are approaching “normality” as the Covid-19 pandemic stretches into the fall — and to maintain this trend, senior living providers must stay focused…
A dramatic increase in business for a new startup, Cohana, suggests just how much Covid-19 has fueled interest in small home-style senior living. Based in…
The coronavirus pandemic’s initial spread throughout nursing homes in the United States continues to color perceptions from prospective residents — and to a lesser extent,…
Covid-19 has depressed senior living leads, inquiries, tours and move-ins — and that means senior living sales teams can’t afford to let prospects fall through…
Prospective residents and their loved ones largely have not soured on the idea of moving into a senior living community despite Covid-19, although the pandemic…
The Covid-19 pandemic has prompted a regional senior living provider to reevaluate its value proposition and pivot its operations and marketing. That company is Oakmont…
Senior living sales professionals have faced a slew of challenges related to Covid-19, but many are not raising their game to meet the moment. That’s…
Brookdale Senior Living (NYSE: BKD) recently held a “virtual sales rally” involving about 1,800 people, with the goal of helping communities drive occupancy as the…
Covid-19 has upended the way that senior living sales teams operate. The good news is that May numbers showed improvement over April — but there…
Gone are the days of picture-perfect, well-choreographed tours — at least for now. In the age of Covid-19, senior living sales teams are embracing strategies…
In the last 30 days, senior living referral service A Place for Mom developed and beta-tested a new virtual tour application. The app is meant…
Compared to April 2019, consumer inquiries into senior living communities decreased 41% last month, and move-ins were down 22%. That’s according to data from more…