The Covid-19 pandemic injected uncertainty into the typical senior living sales cycle — and in 2022, that hasn’t changed. While operators are hopeful that the…
Posts published in “Sales & Marketing”
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As 2022 begins, headlines are unfortunately reminiscent of two years ago, featuring news of Covid-19 case counts, global disruptions to business and transportation, and even…
After raising $154.8 million in transactions with Conversant Capital, one of the few publicly traded U.S. senior living operators is not just starting a new…
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Despite all of the recent disruptions from Covid-19, some of the country’s biggest senior living providers are still logging web traffic above pre-pandemic levels— good…
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U.S. News & World Report — which issues influential rankings of hospitals, nursing homes, universities and other businesses — is turning to senior living. The…
Within about the last two years, JEA Senior Living was acquired by investment firm Access Industries and named a new CEO. Now, the Tumwater, Washington-based…
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Senior living sales and marketing teams launched a digital transformation during Covid-19. Providers realized the importance of paid and earned social media to drive lead…
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When the pandemic hit last year, many senior living operators relied on communication and marketing to win the trust of current and prospective residents and…
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When the Covid-19 pandemic hit, many referral sources wilted — but in the year since, some providers have found a way to keep leads flowing…
Discovery Senior Living on Thursday announced the launch of a centralized contact center at its home office in Bonita Springs, Florida, which will handle all…