PLYMOUTH, MA, October 16, 2025 – Senior Living SMART is proud to announce the release of its second book: The SMART Marketer’s Guide to the Senior Living Prospect Journey: How to Keep Boomers Satisfied Every Step of the Way.
Co-authored by Deborah Howard, CEO of Senior Living SMART (SLS), and Andréa Catizone, President and COO of SLS, this timely book tackles a shift facing the industry: the influx of Baby Boomers in the senior living marketplace.
The youngest boomers are turning 60 this year, while the oldest are approaching 80. And the way they shop for senior living is different.
“Boomers aren’t like their parents,” said Deborah Howard. “They’re tech-savvy, skeptical, and want to feel in control. This book helps communities rise to that challenge with marketing strategies that actually reflect how today’s boomer prospects behave when it comes to evaluating their options in senior living.”
The book takes a deep dive into the nine key stages of the prospect journey: Find, Like, Trust, Engage, Convert, Advance, Close, Delight, and Refer. Each chapter is devoted to a specific stage.
“This book reflects what we’ve learned working with communities across the country,” said Andréa Catizone. “When marketing and sales teams understand the full prospect journey, they’re able to connect with families more meaningfully.”
Packed with practical insights and real-world examples, this guide is a must-have for marketers, sales leaders, and operators who want to create smarter, more human marketing experiences for boomers and their families.
The SMART Marketer’s Guide to the Senior Living Prospect Journey: How to Keep Boomers Satisfied Every Step of the Way is available now in print and ebook format on Amazon.
About Senior Living SMART
As a full-service marketing agency, Senior Living SMART focuses on driving results for senior living communities through industry expertise and collaboration. Our proven marketing system consistently delivers high-quality leads and converts them into tours, deposits, and move-ins. By seamlessly aligning marketing and sales, we remove gaps in the prospect’s journey. Discover more at www.SeniorLivingSmart.com.
Media Contact:
Kerri-Anne Pendergast, Director of Brand Experience
Senior Living SMART
508-209-3027 | kpendergast@seniorlivingsmart.com
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