Senior living operator Judson Senior Living is refining its internal systems and renovating its three communities to prepare for the incoming baby boomer wave.
The Cleveland, Ohio-based nonprofit got its start in 1906 after a group of women of an area Baptist Church sought $5,000 in funding from industrialist John D. Rockefeller to purchase several houses to care for widowers in the area.
The organization is composed of two locations, and its most recent continuing care retirement community, South Franklin Circle, opening in 2006. The nonprofit is diving back into its Judson at Home initiative, a membership model that allows residents within the surrounding community to become virtual residents with access to programming, meals and advocacy if they go to the hospital.
The program is popular in the area and prospects use it as they look to enter senior living or age in place at home within 10 years. Not only does Judson build a pipeline of prospects using this practice, it also reduces the timeline for them to move into a community as they become more comfortable with the offerings.
The Judson at Home program has both an annual fee and a one-time membership fee to cover the cost of a health assessment and home assessment to ensure the safety of the member.
The membership approach and other touches have helped Judson reach a current average occupancy that is nearly 100% across the organization.
One challenge the operator is working to overcome is the branding for the program, as area prospects have been confusing it with home health care instead. The current strategy is to focus on the branding for the program and highlight its membership model instead.
Alongside this, Judson Senior Living is maintaining its communities through renovations and adding more units to existing locations, such as planning for additional memory care units and small houses on reserved land at its South Franklin Circle community, to meet the incoming demand. The organization is enhancing its cultural offerings for residents, such as expanding its artists in residence, where Cleveland Institute of Music graduate students can live for free in exchange for performing at all of Judson’s communities.
Looking ahead, Judson Senior Living plans to expand its offerings through programs such as Judson at Home and other rental options.
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