When Sonida Senior Living needed to boost its website traffic and convert more digital leads to move ins, it turned to one place and one…
Posts published in “Views Series”
Small-setting senior living is typically discussed in relation to the benefits it holds for residents. Indeed, most seniors requiring care today are housed in big…
The loss is subtle. A senior living resident has a full sense of smell, and then one day, that capability is dulled. They can’t totally…
A concerted approach to capital deployment has long been a benefit to senior living providers looking to grow or improve upon their existing properties. But…
The team at The Springs Living in McMinnville, Oregon — which operates 20 senior living communities in Oregon, Montana and Washington — has a firm…
The assisted living workforce fell 6.7% from just prior to the COVID-19 pandemic through the start of 2022, according to a recent AHCA/NCAL analysis of…
G5 heard the same question again and again. National marketing data in senior living doesn’t help me — don’t you have anything for my market?…
“We are going to be an owner, operator, developer and acquirer of active adult communities in the western half of the United States. For now,…
While the senior living industry experienced unprecedented challenges during the course of the COVID-19 pandemic, one company has continued to target steady growth and innovation…
There is a standard narrative in senior living that the community’s role is to relieve families of a caregiving burden. By assisting with basic needs…
To maintain its competitive edge, Merrill Gardens was looking for new ways to improve the company’s marketing efforts. For Vice President of Marketing Amanda Warren,…