The benefits of senior living are clear. The lead generation shows it. The question, then, is why conversation rates don’t show it too. “We’re going…
Posts published in “Views Series”
Stop me if you’ve heard this one. A senior living operator walks into a marketing agency. The agency tells the operator that they can place…

NEW DATA: What Analysis of Top Communities Reveals About Boosting Census and Reducing Staff Turnover
When Sentrics went to work analyzing senior living communities, the results undercut one of the most frustratingly common tropes in the industry: “do more with…
When senior living providers deliver a great dining experience, their residents celebrate. When they do it at a manageable cost, everyone celebrates. US Foods®, a…
Leaders at Watermark Retirement Communities knew what all senior housing operators know: when it comes to care outcomes, every minute matters. That’s especially true at…
Too many vendors providing too many goods and services to too many locations. Aegis Living knew its process was not sustainable. So when the Bellevue,…
When leaders at Solera Senior Living sought greater transparency around care delivery and pricing, they turned to an innovative NOI-focused operational software platform designed for…
It’s fair to say that Parker Health Group has seen it all. Which makes their continuous quest for the best partners all the more relevant.…
When South Coast Improvement Company partnered with nonprofit Volunteers of America Massachusetts (VOAMASS) to expand Concord Park, a 60,000-square-foot assisted living community located in West…
Meeting occupancy goals and keeping residents safe is priority number one for operators, but before any of that happens, you have to get them in…
For more than 30 years, DiningRD has been an industry leader in dietary consulting and menu technology services for senior living communities and residents. Now,…
Something had to change. Sloan Bentley knew that for sure. Lutheran Life Communities hired Bentley as CEO to guide the company through the COVID-19 pandemic,…
Of all the challenges that COVID-19 brought Bickford Senior Living, the one that confounded them was the slowdown in rent payment. Before the pandemic, about…
When senior living occupancy remained strong in 2008 and 2009, the industry came away with a new reputation: recession-resilient. From 2005 — a few years…
When senior living prospects had questions about their financial journey, Charter Senior Living gave them the best map possible. The Naperville, Illinois-based senior living operator…
When Senior Lifestyle CEO Jon DeLuca evaluated 15 months ago how the company’s 125 communities delivered care to residents, what he saw was a need…
For senior living operators, pricing and purchasing is often a losing game. To put the odds in their favor, operators are finding inspiration from an…
Senior living operators are natural problem solvers. For Vitality Senior Living, like most providers, ensuring that their communities are priced appropriately within their market is…
When Watermark Retirement Communities sought new ways to help residents extend their lives and, at a fundamental level, feel heard about their own wellbeing, the…
Experimentation matters in senior living. Belmont Village Senior Living learned as much with their pricing. The Houston-based provider was trying to determine how transparent and…