This story is part of your SHN+ subscription As senior living demand surges, operators are putting more time and resources into tours that wow older…
Posts published in “Sales & Marketing”
Demand for senior living is surging in 2025, and operators are deploying creative incentives and discounts to maximize their occupancy gains in the months ahead.…
Editor’s Note: Hear similar insights at the WTWH Healthcare CIO Forum on July 17th in Chicago for an exclusive gathering of top healthcare IT leaders…
AI-powered roleplaying, events catered to adult children, more targeted and creative incentives and follow-up – these are just a few of the ways senior living…
The boomers are coming, and future efforts to raise occupancy and increase margins will hinge on hiring and retaining staff, including caregivers, program directors, nurses.…
This story is part of your SHN+ subscription In 2025, senior living operators are setting rental rates with surgical precision to both attract move-ins and…
In senior living, making a good first impression can make or break a sale. But it’s an opportunity that only comes once. Sales leaders with…
Operators of continuing care retirement communities (CCRCs) are pushing the boundaries of what the model can offer and it can appeal to a younger generation…
Connecting with the senior living customer of today is no easy feat, as operators face a customer base, led by the Baby Boomer generation, that…
“I’m not ready to move in” – it’s a common refrain among prospects going through the senior living sales journey. Often this is a result…
More senior living operators are in 2025 subsisting on locally sourced leads as they take a step back from large, national third-party referral partners. For…
This story is part of your SHN+ subscription In 2025, senior living sales and marketing leaders are adapting to the rise of grandchildren as decision-drivers;…
This story is part of your SHN+ subscription The senior living industry is in 2025 laser-focused on meeting the wants and needs of the baby…
Tickets are still available for the Senior Housing News Sales and Marketing Conference on Feb. 18th and 19th in Bonita Springs, Florida. Hear insights like…
Senior living operators are shifting their internal marketing strategies this year in an effort to generate more organic leads – and in some cases, they…
Achieving strong lease-up before and after a community opens is critical for setting the stage for a new project reaching stabilization – and not an…
Senior living occupancy has been on the upswing, but maintaining that momentum could require larger investments in sales and marketing for 2025. Beztak, for instance,…
Earlier this year, the American Seniors Housing Association (ASHA) relaunched its Where You Lives Matters website to serve as a “game-changing new tool” for online…
Sales and marketing teams from across the senior living industry are using a variety of new ideas and campaigns to boost sales and attract future…
Senior living operators are evolving sales and marketing, and dining is taking a larger role in helping showcase a community to prospective residents. Dining rooms,…