Research-driven, highly skeptical and emotionally involved – these are some of the main characteristics of the adult child in the memory care sales process. As…
Posts published in “Optima Living”
Beverley Primeau, Recreation Manager at Optima Living, has been named a 2024 Frontline Honors honoree by Senior Housing News. To become a Frontline honoree, an…
Lisa Harrison, Recreation Aide and Registered Care Aide at Optima Living, has been named a 2024 Frontline Honors honoree by Senior Housing News. To become…
Senior living operators can struggle to show how rewarding and fun community life can be with prospective residents. Social media can help communities showcase their…
In 2025, senior living companies are gearing up for a big sales year in which they hope to add occupancy and new revenue to their…
Tickets are still available for the Senior Housing News Sales and Marketing Conference on Feb. 18th and 19th in Bonita Springs, Florida. Hear insights like…
With rising acuity in communities, senior living operators are changing how they market independence, lifestyle and care. They feel the push to get more creative…
This article is part of your SHN+ subscription From being “compassionately aggressive” in order to increase conversions, to having sales teams trained to handle various…
A real estate firm and a senior living operator have agreed to acquire a portfolio of eight senior housing communities in Canada for more than…
Welltower’s Blockbuster Amica Deal Shows How REITs Are Turning Up Heat in Canada
On Sunday, Welltower (NYSE: WELL) announced it is acquiring a portfolio of communities managed by Amica Senior Lifestyles in Canada for a deal equivalent to…