This article available as part of your SHN+ membership All signs point to 2024 being another banner year for the growth in the active adult…
Posts published in “Holbrook”
This article is a part of your SHN+ membership The senior living consumer base is evolving, and the historically sluggish pace of senior living innovation…
Executives and design partners involved with the development of The Holbrook of Woodstock knew they wanted a concept that could disrupt senior living norms while…
“What do boomers want?” When it comes to housing, one answer is growing more than any other: active adult rental apartments. And the industry is…
Technically speaking, independent living remains the consumer entry point into senior housing — the first step in the traditional care continuum. But as senior living…
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Regional senior housing player Holbrook is betting that wellness-focused active adult communities, not traditional senior living, will be the key to meeting future demand. The…