The Covid-19 pandemic continues to take a toll on the senior living industry, but for some active adult providers, the impact has been less severe…
Posts published in “Featured”

The Bottom Line: United Church Homes Evolves Its Model with Diversified Services, Middle-Market Push
Like many nonprofit providers, United Church Homes offset operational and occupancy pressures stemming from Covid-19 by diversifying its service offerings. The Marion, Ohio-based provider is…
Senior living sales and marketing teams struggled mightily in 2020, but the ongoing vaccination effort is a ray of hope that occupancy will stabilize and…
Standing at two stories with latticed windows and clad in shingles, Duxbury House at the Village might fit in on any residential street in New…
When the first doses of the Covid-19 vaccine arrived in senior living communities late last year, residents rolled up their sleeves with gusto. But the…
The recent acquisition of 16 communities from Healthpeak (NYSE: PEAK) was the largest transaction in company history for Discovery Senior Living and marks the start…
Over a year has passed since the first known case of the novel coronavirus in the United States was reported in Snohomish County, Washington on…
Top executives with Welltower (NYSE: WELL) are not offering predictions about recovery timelines, citing uncertainties around the Covid-19 pandemic. But, while wary about near-term prospects,…
For Rob Leinbach, one of the two principals at Cadence Living, the Covid-19 pandemic is personal. Leinbach’s mother was living in an independent living community…
“Anybody who is in our business who doesn’t see pain out there in the marketplace is in denial.” These are the words of Belmont Village…
Last year, the Covid-19 pandemic threw a wrench in the best-laid plans of senior living operators across the United States. But the providers to watch…
The recovery of the senior living industry in 2021 hinges in part on pent-up demand — but capturing it will be easier said than done.…
Nestled in Seattle’s Queen Anne neighborhood is a 10-story continuing care retirement community that, until a couple years ago, was on the brink of obsolescence.…
One month into 2021, senior housing occupancy sits at all-time low levels, and it likely will take a year or more for census to recover…
Covid-19 forced senior living sales and marketing teams to prioritize the health care component of communities, placing a premium on keeping residents safe and providing…
Capital Senior Living (NYSE: CSU) has shrunk considerably during the two years since Kim Lody became CEO, going from 129 communities to 68. But with…
The Spires at Berry College has a claim to fame, being located on the world’s largest college campus. And the recently opened continuing care retirement…
Like a lot of people, Janale Flores at first believed Covid-19 would be a short-term disruption to her job as director of human resources and…
PARC Retirement Living Founder and Chairman Rainer Müller remembers the day a young couple walked up to the reception desk of the Oceana PARC community…
Senior living providers rapidly shifted to digital marketing and sales in the midst of Covid-19. Now, they are building on their digital strategies for 2021…