Arizona lawmakers are considering a bill that would fund a media campaign expanding awareness of Alzheimer’s disease and related dementias. Senior living experts, however, say it’s just a starting point.
Arizona SB 1210, if passed, would dedicate $750,000 from the state general fund to the Department of Health Services to help the Alzheimer’s Association Desert Southwest Chapter implement a public education campaign to increase awareness of modifiable risk factors for the disease in rural and underserved urban areas. The bill also would fund an around-the-clock hotline to provide information on and referrals related to dementia.
The organization used previous state funding to launch a general public awareness campaign.
The Arizona Assisted Living Federation of America said it supports the bill and the legislature’s commitment to fund a statewide dementia awareness campaign.
“Every day, providers see firsthand how early knowledge and the right resources can transform the quality of life for residents, families and caregivers,” Arizona ALFA President and CEO Karen Barno told McKnight’s Senior Living.
An Arizona LeadingAge spokesman said that although the association is encouraged by the intent of the bill to increase awareness, it must be matched with robust support systems.
“Right now, Arizona is also grappling with potential Medicaid funding cuts, which directly impact the very providers and families this bill aims to help,” Arizona LeadingAge CEO Jaime L. Roberts told McKnight’s Senior Living, noting that many senior living communities serving low-income older adults depend on Medicaid to deliver memory care, directed care, personal care and support services. “Without sustainable funding, increased awareness may only shine a light on the lack of access and options for families once they know they need help.”
Roberts said that target education and outreach is critical, especially in communities where early detection, diagnosis and access to care often are delayed. And raising awareness can empower families to seek help sooner and ease the isolation many experience when navigating this “heartbreaking disease,” he said.
“We urge policymakers to view SG 1210 as a starting point,” Roberts said. “Let’s pair awareness with investment in long-term care infrastructure, family caregivers support and Medicaid stability.”
In Arizona and Nevada, more than 206,000 people are living with Alzheimer’s disease, according to the Alzheimer’s Association. Forty-five percent of assisted living residents in Arizona have a diagnosis of Alzheimer’s disease or dementia, according to figures shared by the National Center for Assisted Living.
Source: McKnights Seniorliving